"81% of Gen Z prefers to shop in stores, and 73% like to discover new products in stores”according to a report by A.T. Kearney
“To live one day well is the same as to live ten thousand days well. To master twenty-four hours is to master your life.”Aubrey Marcus, Own the Day
As with life, A Day Well Spent is different for everyone, a world influenced by our own perspectives. A Day Spent Well is unique to every shopper and brand included in the experience, each having a different point-of-view and reason for being. As you walk in from the cold NYC streets to the warm well store you will undoubtedly see things in a new way.
"Consumers accustomed to seamless experiences designed around their needs will encounter little of that in [US] healthcare.”Marian Berelowitz, US Senior Editor, Stylus
Simply moving away from functional retail is no longer a creative strategy – retail has to be an experience. A Day Well Spent is an example of how far we must go and how thoughtful we must be to personalise each journey so that a retail space serves each the individual.
Throughout Covid-19, the beauty industry has stepped up for its community and will continue to forge forward and reimagine the way we connect, commune and care for each other.
In a time of crisis, brands have a genuine role to play. Brands must show responsibility to their consumers, their employees and communities as they navigate uncertain times. Is a time for collective effort and creativity. It is a time for ‘we’, ‘us’ and ‘our’.