July 20, 2021 /Consumer

Conscious consumerism and the future of packaging design

How conscious consumerism will effect packaging design and customer loyalty.

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June 14, 2021 /Consumer

The role of instagram when it comes to brand communication and designing a store interior

Considerations to make when designing a store interior that will attract Instagrammable moments.

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March 19, 2021 /Consumer

Retail’s Resurgence: Store Design for a new Consumer Behaviour

As we approach the opening of all non-essential retail on April 12th, let's take a look at what store design should encompass to cater to new emotional needs and consumer behaviour.

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September 10, 2020 /Consumer

Designing retail stores that embrace consumer behaviour insights towards wellness and enlightenment

Consumers are looking to brands for enlightenment and the tools for self-care. They are hungry for knowledge so they can create healthier and happier lifestyles.

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June 16, 2020 /Trend, Consumer

Why now is the time to be thinking about Gen Z

Against the backdrop of climate change, Greta Thunberg making it as Time magazine’s person of the year and a global health pandemic that is COVID-19, millennials’ successor, Gen Z has come of age.

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June 11, 2020 /Consumer

Consumer Reassurance and Social Psychology in Store Design

Understanding social psychology and the spectrum of reassurance needed will be critical for brands as they begin reopening stores and design new retail experiences.

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December 18, 2019 /Consumer

The Phygital Effect

Blending this new age of the physical and the digital, or the ‘phygital’, companies are finding that inspiring one helps the other.

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October 7, 2019 /Consumer

Fluid Wellness

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August 23, 2019 /Consumer

A Global Perspective

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