Globally, the appetite for live-stream services is strong. We now live in a climate whereby eighty per cent of audiences would now rather watch a live video than read a blog
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Incorporating a seamless online and offline identity has led to store innovations that ingrain tech into the core values of the store, enabling brands to access to more data on shoppers.
Whether it was for social shares, engaged ethics or even an immersive event, this year has proved that while traditional retail may be dead, brick and mortar stores are still as culturally relevant as ever.