Analysis of Covid-19 has been widespread. We just have to turn to the headlines to see how the pandemic has impacted all walks of life, from economic impact to education and the future of work, consumer behaviour and the retail sector.
We know that gradually the role of a retail store was becoming less about the transaction itself and more about building and maintaining relationships. Like many industries or services, as we transition out of lockdown, we can expect this progression to have been accelerated.
Covid-19 brought the world to a grinding halt, but the psychological repercussions of this pandemic will see a ripple effect of consumers seeking comfort, security, positivity and reassurance. Brands can use colour psychology to rebuild their retail experience and restore consumer sentiment.