Two years ago, the Sheridan&Co team traveled to Georgia, Tbilisi to meet with a team from TBC Bank for a very special project. This trip was the start of a fantastic two year long journey that sought to shape the future of retail banking. Now, we are proud to announce that this project has come to life and TBC Bank has unveiled their new TBC Concept flagship at 7 Marjanishvili, Georgia.
The goal for this flagship was to help TBC Bank communicate the purpose behind their new TBC Concept which is to combine banking services with people’s interests and give them more time to work on their goals and enjoy new discoveries. Our task was to transform their formerly traditional bank interior design into a place for people to bank, work, network, socialise and enjoy cultural pastimes all under one roof. We received the brief at a time when Tbilisi’s entrepreneurial spirit was bursting into life through a new generation of start ups.
This energy was felt from the moment the team arrived in Tbilisi and it was clear that this ethos would inform the direction of the bank interior design of the flagship. Prior to the project, banking was an affair that was carried out behind security screens. The space was more for individual transactions, as opposed to conversation and fluidity. At the same time, the flagship space occupies a remarkably beautiful building and has an incredible architectural history which we have now fused with a fantastically modern and luxurious aesthetic.
Our strategic and design teams were tasked with the brief to transform the space into something that celebrated this modernity and heritage, whilst disrupting the visual language surrounding the bank interior design into something more open that facilitates the entrepreneurial energy of the city. In short, the brief was to build a blueprint for the future of retail banking
To answer this brief, Sheridan&Co worked with TBC Bank to deliver a multi-use space that provides flexible working environments, remarkable hospitality and educational experiences, whilst also facilitating a stage for the rich cultural scene across Georgia.
The Flagship at Marjanishvili is now Georgia’s centre point of intellect and creativity. It is the beating heart of Tbilisi, a city alive with culture. As well as being a place for banking and financial transactions, it is now home to TBC’s cultural initiatives. By putting their customers first, we are very proud to have worked with TBC to set an example to the world of what a bank’s physical space can become. We have designed a flagship space that is fully diverse in terms of its offering and creates the most enriching backdrop for entrepreneurs, leaders and creatives to come together and unleash their minds. It is the physical manifestation of its leadership’s ideals and the stage that reveals the future of retail banking. We look forward to sharing in the success that is yet to come in this new and exciting concept launched by TBC in their flagship space.
Fokus Breathing Room is an initiative backed by global design agency, Sheridan&Co. It is a garden room concept that allows people to create more space at home, without having to move home. Fokus Breathing Room is the office space of the future.
We worked alongside Instagram sensation Morphe to open their Amsterdam location. Prior to this, Sheridan&Co have been working with beauty giant Morphe to deliver makeup stores in America and the UK.