Whether a brand is looking to enter a new market, introduce a new product or even enhance their current offering, retail promotions and pop-up stores can provide a flexible and cost effective route to market.
We also see retail promotions and pop-up stores as an incredible opportunity for testing and refining retail concepts. Questions like; ‘Are we selecting the right location?’ ‘Does our concept connect with our target demographic?’ or ‘Does our merchandising help our customers make effective choices?’ can be answered by trials in the form of retail promotions and pop-up stores.
Morgan Lane wanted a playful and feminine aesthetic in the promotional site which we designed for them in Harrods.
We took over the whole of KaDeWe in Berlin to launch a new Marni fragrance. Store-wrapping window displays, and a huge inshore focal point brought this to life.
For Superdry in Selfridges we decorated and merchandised the space with eccentric items to give a feel of the brand.
Face Gym launched in Selfridges London with our carefully designed concession with plays on both privacy and theatre.
If you are looking for assistance with store design, or would simply like to gain an insight into how Sheridan&Co can help your brand’s retail initiative.Enquire