Retail Strategy is the science behind aligning brand values with customer desires in a manner that feels relevant in any given context.
Undetectable to the consumer if balanced correctly, a successful strategy will simplify the experience and allow them to delve right into a voyage of discovery that cements a lasting connection with your brand.
To search for that difference, we embrace the unknown. In the first part of the Retail Strategy process, we read, research and explore every corner to discover your brand and gain inspiration that helps us set it apart.
We have to carefully consider how to best add value to any brand during its growth in retail, and we know that for growth to occur, you need to present the characteristics that make your brand unique. This differentiation requires deep exploration because this is most genuine when it comes from the heart of the ethos and history of the brand.
The Retail Strategy team are sure to consider relevant market insight, trends, competitors, consumer tribes and profiles in an investigation that takes learnings from the extensive list of different resources to which we have access.
By gaining a deep understanding of your brand and consumer, and combining this with our ever-curious obsession with what is going on in the world, we forge crucial insights which will inform the direction and lead to a simply great design.
In the next stage of the Retail Strategy process we define the conclusions that become a constant reference point throughout the design process that ensures that we consistently deliver the experience that you want your consumers to have.
We clearly define the brand story and customer journey including every touch point at which the consumer interacts with the product or brand.
Whether you are looking to create a concept for a pop up store that focuses on brand experience or presenting consistency across a global retail footprint, these insights are invaluable when it comes to making decisions around the look and feel of the space, consumer experience, merchandising, use of technology and even more detailed aspects such as lighting and material specification.
This detailed investigation in which we combine our thirst for knowledge and unrivalled experience really is the difference between designing a sight that simply looks good and creating a retail experience that ensures that you see great performance throughout the life of the concept and any required context or location.
We are insatiably curious and never stop asking the questions that inform ground-breaking designMichael Sheridan
If you are looking for assistance with store design, or would simply like to gain an insight into how Sheridan&Co can help your brand’s retail initiative.Enquire